THE PRINCIPLE OF STATISTICS
Loyalty Operator has statistical tools to track and analyse the data collected throughout the lifespan of your program.
You can monitor changes in your activities, and assess the performance of your actions and their impact on your business activity. Through statistics that are visible on the platform or periodic reports, you have all the information you need to make the right decisions. You can track, amongst others:
The evolution of your customer base
- the number of customers
- the purchase frequency
- the average basket
- the recency
You can track changes to your business day after day, and view the statistical data in the form of diagrams and tables.
WHY IS THIS USEFUL?
Steer the business with proper visibility! By combining the collected data, you will be able to make the right decisions.
- You can grow your business’ knowledge base
- You can understand your customers’ habits and expectations
For example, analysing the performance of each campaign enables you to identify successful and underperforming activities. You can then adapt your message, and achieve better results.
WHAT BENEFITS ARE THERE FOR ME AS A RETAILER?
A qualified and operational customer base: you retain an up-to-date customer database and have a overview of the data completion.
Solid customer knowledge: statistics enable you to understand your customers’ behaviour, and to deduce their needs and desires.
The optimisation of your performance: you can partake in a process of continuous improvement by analysing the performance of your successive actions.
An overview of your activities
The platform collects data from retail-outlet and online interactions, delivering a 360° overview of your business
You can receive daily, weekly or monthly reports, which present all the data that is of interest to you