Analyse the activities of your customers and your business, and adapt your actions to strengthen the impact of your loyalty program and promotions by using our detailed statistics

THE PRINCIPLE OF STATISTICS

Loyalty Operator has statistical tools to track and analyse the data collected throughout the lifespan of your program.

You can monitor changes in your activities, and assess the performance of your actions and their impact on your business activity. Through statistics that are visible on the platform or periodic reports, you have all the information you need to make the right decisions. You can track, amongst others:

The evolution of your customer base

  • the number of customers
  • the purchase frequency
  • the average basket
  • the recency

Your business’ activities

  • changes in your loyalty revenues
  • the completion rate for the challenges

The performance of your actions

You can track changes to your business day after day, and view the statistical data in the form of diagrams and tables.

WHY IS THIS USEFUL?

Steer the business with proper visibility! By combining the collected data, you will be able to make the right decisions.

  • You can grow your business’ knowledge base
  • You can understand your customers’ habits and expectations

For example, analysing the performance of each campaign enables you to identify successful and underperforming activities. You can then adapt your message, and achieve better results.

Statistics are useful to understand your customer's habits
Statistics tools allow to analyze your customer database

WHAT BENEFITS ARE THERE FOR ME AS A RETAILER?

A qualified and operational customer base: you retain an up-to-date customer database and have a overview of the data completion.

Solid customer knowledge: statistics enable you to understand your customers’ behaviour, and to deduce their needs and desires.

The optimisation of your performance: you can partake in a process of continuous improvement by analysing the performance of your successive actions.

ADELYA ADVANTAGES

An overview of your activities

The platform collects data from retail-outlet and online interactions, delivering a 360° overview of your business

Automated reports

You can receive daily, weekly or monthly reports, which present all the data that is of interest to you

Secure data

Encrypted, backed up – at Adelya, your data are well guarded!

 

Do you have a question regarding our offer? Would you like to try a trial version of our tool?
CONTACT US + 33 5 62 24 93 04