Jina Group and Adelya have the common will to build a lasting and sincere partnership around the ambitious project of a multi-brand loyalty program. A project that will be deployed on the island of Reunion Island and potentially on the islands of the Indian Ocean.

The first shoe store Jina was opened on the outskirts of Saint-Denis in 1980 when the family arrived on the island. The Group counts now 150 employees and is one of the greatest economic success of La Réunion with a total of 32 stores. Its credo: to bring fashion trends on the island of Reunion.

Aware that an effective loyalty strategy relies primarily on good customer knowledge, the Group has called on Adelya to create a lasting relationship with its customers. The program will be deployed on all the brands that distribute shoes of the brands Jina, Minelli and San Marina as well as in ready-to-wear partner stores.

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