Toulouse, Brussels, 10 April 2012, ADELYA, a software company specializing in NFC loyalty and customer engagement solutions, announced today a reselling agreement with Proximedia, a leading web agency in Benelux. By June 2012, Proximedia will offer independent retailers in Benelux ADELYA’s mobile and web loyalty solutions, offering consumers a true SoLoMo (Social, Local, Mobile) experience.
“We are eager to provide our retail customers a complete solution, from the website to loyalty card and coupons, offering all the ingredients for commercial success. We conducted an indepth market analysis worldwide and ADELYA rated highest: best for innovation and best for ease of use,” said Proximedia CEO Fabrice Wuyts.
A dedicated sales team will promote the solutions in all regions with large independent retailers.
“Specializing in loyalty solutions for retailers, we selected a reselling partner well referenced in the retail community. Proximedia was the right choice with over 20,000 retail customers in their portfolio. This partnership is a great opportunity for fast market penetration in the Benelux countries,” noted Jean-François Novak, ADELYA’s CEO “This alliance is a good illustration of our international business development strategy underpinned by an indirect sales channel of leaders in retail.”