Through this new alliance, Proximedia, a leading web agency in the Benelux countries, will distribute ADELYA mobile and web loyalty solution—a decisive move into the SoLoMo era for the Belgian company

Toulouse, Brussels, 10 April 2012, ADELYA, a software company specializing in NFC loyalty and customer engagement solutions, announced today a reselling agreement with Proximedia, a leading web agency in Benelux. By June 2012, Proximedia will offer independent retailers in Benelux ADELYA’s mobile and web loyalty solutions, offering consumers a true SoLoMo (Social, Local, Mobile) experience.

“We are eager to provide our retail customers a complete solution, from the website to loyalty card and coupons, offering all the ingredients for commercial success. We conducted an indepth market analysis worldwide and ADELYA rated highest: best for innovation and best for ease of use,” said Proximedia CEO Fabrice Wuyts.

A dedicated sales team will promote the solutions in all regions with large independent retailers.

Specializing in loyalty solutions for retailers, we selected a reselling partner well referenced in the retail community. Proximedia was the right choice with over 20,000 retail customers in their portfolio. This partnership is a great opportunity for fast market penetration in the Benelux countries,” noted Jean-François Novak, ADELYA’s CEO “This alliance is a good illustration of our international business development strategy underpinned by an indirect sales channel of leaders in retail.”