In « La bataille du commerce », Jean-François Novak, founder and CEO of Adelya, shares his expertise and experience with anyone willing to develop a digital loyalty project.

75 pieces of advice (with modesty) to launch, finance and conduct a multi-store loyalty card city-wide project.

This testimony gives food for thought about how to succeed a project with many individual stakeholders sharing a common goal.

Retailers will especially find recommendations about :

  • Building a solid relationship with client through loyalty
  • Overcoming technical and financial obstacles
  • Adopting a collaborative attitude to carry out the project
  • Adapting the project to its territory and customer base

75 pieces of advice to succeed in your digital project !

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Technical details :
333 pages
Author :: Jean-Fraçois Novak
Editor : Les Éditions Adelya
Language : French
ISBN : 978-2-9557752-0-2
Size : 11cm x 18,5cm x 1,7cm

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Ils nous font confiance

  • «Reliable and fast to put in place, ADELYA Loyalty Operator was recommended to us by the CCI of Alsace in order to modernize our program of collective loyalty. The retailers can organize raffles or set up a system of winning credits in order to galvanise their customer relationship. The inhabitants also quickly adopted the card, since in 2 months 2 000 customers already own it!»

    Geneviève LEJEUNE - Responsible for Development


  • «We have chosen to implement a collective card based on individual loyalty, specific to each business. Each merchant is free to choose his program and to customize it as he wishes. In this way everyone creates their own client base and acts according to its business strategy. After 10 months of operation, 40 merchants have joint this program and more than 5,000 cards have been created.»

    Aurélie GIGUET - Responsible for Mission

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Quelle que soit votre activité, nous avons une solution pour vous !

Comment ça marche ?

Fidélisation, Relation client, Marketing multimodal
SaaS, multi-device, sans-contact, interopérable

Découvrez les multiples possibilités de la solution Loyalty Operator.

ADELYA : Des solutions simples, efficaces, innovantes