In « La bataille du commerce », Jean-François Novak, founder and CEO of Adelya, shares his expertise and experience with anyone willing to develop a digital loyalty project.
75 pieces of advice (with modesty) to launch, finance and conduct a multi-store loyalty card city-wide project.
This testimony gives food for thought about how to succeed a project with many individual stakeholders sharing a common goal.
Retailers will especially find recommendations about :
- Building a solid relationship with client through loyalty
- Overcoming technical and financial obstacles
- Adopting a collaborative attitude to carry out the project
- Adapting the project to its territory and customer base
75 pieces of advice to succeed in your digital project !
Technical details :
Author :: Jean-Fraçois Novak
Editor : Les Éditions Adelya
Language : French
ISBN : 978-2-9557752-0-2
Size : 11cm x 18,5cm x 1,7cm