HOT DEALS

THE PRINCIPLE OF HOT DEALS

Special deals promote your products through one-off promotional offers, which are highlighted on your website or mobile app. Your customers discover them, reserve them online, and then come and reap the benefits of them in store!

Special deals can meet several objectives, including destocking an item, having a product discovered, triggering a viral effect, etc.

HOT DEALS ENHANCE YOUR CUSTOMER RELATIONSHIP

By regularly posting new offers, you encourage your customers to follow your news so as not to miss out on your bargains. You create an addictive reflex that maintains and increases the frequency of visits to your store over the long term!

Take advantage of the high points of the year (back-to-school, Black Friday, etc.), your promotions will then have an even greater impact. Don’t hesitate to vary the type of deals on offer, adapting them to suit all occasions:

• Private sales: promote to the most loyal customers
• Flash sales: liquidate a stock of products
• Special promotions: increase traffic in the retail outlet
• Discovery sessions: invigorate your store with previews

WHAT BENEFITS ARE THERE FOR ME AS A RETAILER?

Producing special offers does not cost you anything, so you have everything to gain!

• In-store traffic: special offers stir up your customers’ curiosity and encourage them to visit your store. Be creative and find the offer that will convince them!
• Additional sales: take advantage of the visit of a customer who has reserved a special offer to show them other products or services.
• Visibility: the posting of special deals and the sharing of them increase your online visibility! They are an excellent opportunity for your new products to be discovered, or even to sell your unsold products.