Gift Card

THE PRINCIPLE OF THE GIFT CARD

Gift cards enable your customers to give someone a set amount to be spent in your store. It is secure and can be used multiple times. The recipient activates the card and then uses it as a means of payment in your retail outlets.

GIFT CARD IS A GOOD PROMOTION

Using and buying with a gift card is easy! It gives your customers an opportunity to discover your business, which encourages the recruitment of new customers who are not familiar with your brand. Used as a marketing media, it enables you to leverage the high points of the year:

• Father’s Day and Mother’s Day
• Birthdays
• Weddings & births
• Christmas and New Year

It has truly become a great marketing classic. Convenient to give, it is celebrated by those who receive it. Indeed, 60% of French people have said that it is their favorite gift. Position it at your store’s checkout counter and invite your customers to use it by email.

WHAT BENEFITS ARE THERE FOR ME AS A RETAILER?

Additional sales

• Every year, gift cards generate more than 800 million euro of revenue in France; they are thus an excellent growth driver
• Gift-card recipients usually spend more than the amount on the card, presenting you with an opportunity to generate additional sales
• 5 to 10% of gift cards issued are lost or expire: they thus become pure margin for you (ADELYA does not collect money from unused cards)

New customers

By distributing your gift cards, your customers are converted into ambassadors for your business. They replenish your customer base by recruiting prospects who are not familiar with your brand, thereby you expand your customer base.

Customers that are engaged

Customers that buy your gift cards are putting their trust in your business, while the card recipient, once satisfied with your service, will in turn be converted into your ambassador.